FREELANCE CONTENT CREATOR AND STRATEGIST, SEO SPECIALIST AND CONCEPTUAL COPYWRITER
Experienced conceptual copywriter and content creator with a strong background in creating and managing (SEO) content in the online, publishing and e-commerce sectors. I am specialised in producing inspiring and imaginative features and setting up content guidelines for an overall strategic marketing plan fitting the branding profile.
Creative in WRITING and translation into BRANDING PROFILE, analytical, team player, FORECASTING.
CONTENT CREATOR AND STRATEGIST
As a content strategist I help people and companies creating engaging content for blogs, websites and social media channels. For the brand Marie Stella Maris I set up the online strategy for their new platform ‘Salle Privée’, launched in 2014. For this website I interviewed worldwide entrepreneurs like Linda Rodin, Nykhor Paul, Studio Formafantasma, Ana Kraš and Fredrik Berselius.
Senior editor lifestyle StyleToday.nl: directing, writing and editing fashion & lifestyle features and editorial commercial content with SEO copywriting skills. Working with social media to create multichannel global content fitting the branding profile and using Google Analytics for optimal information on interesting content.
For brands like Van Gils, Soopl and kleertjes.com I created engaging SEO content for their website and studied their statistics in Google Analytics to help them to become more influential through their website and social media channels. During my work at Sanoma Digital I followed several SEO training programs and worked closely with their OPA team.
PR & MARKETING
PR: set up PR guidelines, press releases and blog content for the Dutch denim brand Kuyichi. Established and expanded media relations, created brand awareness by PR activities, events and endorsements. Responsible for mediabuying, product placement and coordinated external European PR agencies.
Marketing: responsible for all ATL-activities like store openings, marketing budget and photo shoots. Created, in co-operation with the director, the vision, positioning, segmentation and marketing strategy. Monitored trends. Managed all activities related to product branding and marketing of new product.
PR & MARKETING PROJECTS