Maison Martin Margiela: #SmellsLikeMemories project

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REPLICA was launched in 2012 with three feminine fragrances, but today it counts six perfumes in the collection, including two women’s editions added just this year — “Lazy Sunday Morning” and “Promenade in the Gardens” — as well as the first men’s scent, “Jazz Club.”

This week Paris Galerie Philippe Jousse explores the power of scent and olfactory memories in the exhibition “Smells Like Memories”. Maison Martin Margiela asked artists from around the world, like  Garance Doré and photographer Guillaume Herbaut,  to photograph moments close to their hearts, where details call upon a sensorial intimacy, as perceptive as they are recognizable.

You can join the label’s continuing memory by sharing your photo using the #SMELLSLIKEMEMORIES hashtag on Instagram.

What’s your greatest memory?

Margiela replica

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‘Lazy Sunday Morning’ Valentine Uhovski

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‘Flower Market’ Marie Salamagne

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‘Beach Walk’ Pierre Even

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‘Lazy Sunday Morning’ by Celine Aagard

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