This Thursday it’s D-Day for the launch of the Isabel Marant collection for H&M. I had a sneek peak at the H&M showroom last week and was quite surprised. Though I’m not a true fan of her style, some of the pieces like the leather trousers, heavy knitted vest and woolen shirt really caught my eye.
H&M asked the famous designer some questions about the launch and her designs:
“I design for everybody. Women of any age, young girls with their mothers, young grannies, and now for the first time with H&M, my male friends who have always begged me to do menswear. Usually I know by instinct what will sell well. I cannot say how but it always happens. I have the exact same feeling with this H&M collection.”
Launch in store
“After six months of working hard on this collection, it’s thrilling that the actual clothes are finally reaching the shops. It will happen simultaneously worldwide: this makes me even more excited. The collection is made up of real clothes with an attitude, and I put a lot of effort in it: they are something that I hope the H&M audience will respond to.”
Designing the collection
“There’s been such enthusiasm that’s surrounded the whole project, and the sheer passion for fashion that we share with the H&M team. It’s been a thrill to get out of my comfort zone and try something new – in this case, producing a compact collection on a large scale for a huge audience at a democratic price. As a designer who likes challenges but wants to dress real people in their daily lives ,I could not ask for anything better.”