To celebrate 60 years of fashion department on ArtEZ Fashion & Design academie Collectie Arnhem will launch their first perfume: Eau de la Mode. ArtEZ represented legendary designers like Viktor & Rolf, Piet Paris, Claes Iversen, Jan Taminiau and Iris van Herpen.
The unisex perfume, developed in close cooperation with independent experts and fragrance chemist Tanja Deurloo of ANNINDRIYA, appears in a series of 60 bottles representing 60 years of fashion.
The development of the fragrance started with questioning more than a hundred graduates: “What is the smell of fashion?” The answers, from ‘ trial cotton’ and ‘cigarette smoke’, till one morning in Paris ‘ – are the inspiration for the perfume.
Deurloo: ” Eau de la Mode is a unique fragrance that evokes rich associations of a ‘ new beginning ‘ and adrenaline . The odor character is layered and made up of contradictory elements: familiar chords as soft leather, grapefruit and wood, combined with sharp edges as rhubarb, saffron and smoke. ”
Each of the 60 perfume bottles have a unique laser cut ribbon with a year – from 1953 until 2014.