I was a lucky person last week when I received an invite for the collection presentation from Weekday for their new MTWTFSS jeans line. On Wednesday night I flew to Stockholm where I got a warm welcome from my dearest friends and PR company Schoondenboer in hotel Nobis.
After a drink in the lobby and a short sleep, we visited the Weekday store for a breakfast and denim presentation of young designer Johan Tegman-Langer.
Johan launched the new concept #7daysjeans: a range of 7 cool daily denims for men and women. One of the highlights is its ‘Ami ‘boyfriend jeans in a crispy white fabric. All the trims are painted on and they will look great paired with an oversized denim jacket. The mix of Tencel with denim is big for this season and comes in a cool tonal camoflower print.
After the presentation we headed for the ACNE archive store and some other stores like & Other Stories. During the taxi trip I got a glimpse of the lovely city….
How I would love to come back soon!!